You don’t need a professional studio and expensive equipment to get started with video marketing. Anyone can get started with just a smart phone and a free YouTube channel. Did you know that YouTube is currently the second largest search engine behind Google? That’s a lot of opportunities for you to be found online.
Video marketing works because most people love to watch videos. For your videos to be successful, you will have to produce videos that your market will love. That means understanding your audience and knowing what they want. Usually, what they want is, is a solution to a problem. A solution that you provide.
One of the benefits of video marketing is that it is accessible to virtually anyone and there are so many ways to use it. You don’t even have to feature yourself in it if you don’t want.
Here are some popular styles of videos that people are successfully using for video marketing of their products and/or services.
• Explainer videos – A great way to demonstrate how your product or service can benefit your customers.
• Walkthrough videos – These are very popular with real estate companies, but they can be used by any business to ‘show’ people around your office, shop, or even ‘watch’ as you demonstrate your service.
• Introduction videos – introduce your team and/or your product
• ‘How to’ videos – A great way to offer a no cost value add to your product or service is to ‘show’ your customers how to best use your product or service or show them some helpful tips.
Want to use video marketing in your business?
Whatever business or industry you’re in, video marketing can almost certainly be utilised. It can even be used in conjunction with Email Marketing and Facebook Marketing. Let the experts at Advanced Digital Marketing show you how. Call our office in Brookwater, Brisbane and we’ll help you get started.