The key to successful email marketing is to have a ‘good’ list. That means a list of email addresses from people who have volunteered their email address to you. This is usually done by getting people to opt-in (submit their email address) in return for an ethical bribe such as a free report or discount voucher.
Once you have built an email list, you’ll need special email software to send out your emails or e-newsletters. You can’t send these types of emails from your personal or business email address. You’ll also need to know what to write in your emails to get people to buy or take an action, or just to build trust with your brand.
At Advanced Digital Marketing in Brookwater, Brisbane, our team of digital marketing specialists and copywriters can help you get your business up and running with email marketing.